Health and wellness

Fitco is a platform that helps fitness and wellness entrepreneurs in Latin America to sell more online while running and managing better business. Fitco provides an all in one software solution for business owners, starting with a personalized website integrated with online payments so they can start selling online in minutes, a booking app for their end users to create an engaged community and the most powerful management and retention software to automate and streamline their operations.

https://fitcolatam.com/

Fitco is a platform that helps fitness and wellness entrepreneurs in Latin America to sell more online while running and managing better business. Fitco provides an all in one software solution for business owners, starting with a personalized website integrated with online payments so they can start selling online in minutes, a booking app for their end users to create an engaged community and the most powerful management and retention software to automate and streamline their operations.

https://fitcolatam.com/

Founders

Andrea Baba
Alexander Mayor

Founded

2016

Partnered

2018

Location

Mexico City, Mexico

Why we invested

Andrea experienced first-hand the challenges managing a fitness business without technology. She teamed up with Alex to build a product that would empower professionals like her to deliver a digital tool for the large online market. This close identification with her client’s needs, along with tireless enthusiasm for problem-solving, inspired us to accompany Andrea and Alex in empowering wellness entrepreneurs.